3.1 In this Section 3, I have set out the purposes for which I may process personal data and the legal bases of the processing.
3.2 Operations – I may process your personal data for the purposes of operating my website, the processing and fulfilment of orders, providing my services, supplying my goods, generating invoices, bills and other payment-related documentation, and credit control. The legal basis for this processing is my legitimate interests, namely the proper administration of my website, services and business OR the performance of a contract between you and me and/or taking steps, at your request, to enter into such a contract.
3.3 Publications – I may process account data for the purposes of publishing such data on my website and elsewhere through my services in accordance with your express instructions. The legal basis for this processing is consent OR my legitimate interests, namely the publication of content in the ordinary course of my operations OR the performance of a contract between you and me and/or taking steps, at your request, to enter into such a contract.
3.4 Relationships and communications – I may process contact data, account data, transaction data and/or communication data for [the purposes of managing my relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, post, and/or telephone, providing support services and compliant handling. The legal basis for this processing is my legitimate interests, namely communications with my website visitors, service users, individual customers and customer personnel, the maintenance of relationships, and the proper administration of my website, services and business.
3.5 Direct marketing – I may process contact data, account data and/or transaction data for the purposes of creating, targeting and sending direct marketing communications by email, SMS, post and/or fax and making contact by telephone for marketing-related purposes. The legal basis for this processing is consent OR my legitimate interests, namely promoting my business and communicating marketing messages and offers to my website visitors and service users.
3.6 Research and analysis – I may process usage data and/or transaction data for [the purposes of researching and analysing the use of my website and services, as well as researching and analysing other interactions with my business. The legal basis for this processing is consent OR my legitimate interests, namely monitoring, supporting, improving and securing my website, services and business generally.
3.7 Record keeping – I may process your personal data for the purposes of creating and maintaining my databases, back-up copies of my databases and my business records generally. The legal basis for this processing is my legitimate interests, namely ensuring that I have access to all the information I need to properly and efficiently run my business in accordance with this policy.
3.8 Security – I may process your personal data for the purposes of security and the prevention of fraud and other criminal activity. The legal basis of this processing is my legitimate interests, namely the protection of my website, services and business, and the protection of others.
3.9 Insurance and risk management – I may process your personal data where necessary for [the purposes of obtaining or maintaining insurance coverage, managing risks and/or obtaining professional advice. The legal basis for this processing is my legitimate interests, namely [the proper protection of my business against risks.
3.10 Legal claims – I may process your personal data where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is my legitimate interests, namely [the protection and assertion of my legal rights, your legal rights and the legal rights of others.
3.11 Legal compliance and vital interests – I may also process your personal data where such processing is necessary for compliance with a legal obligation to which I am subject or in order to protect your vital interests or the vital interests of another natural person.