Personal branding photography is the creation of images that tells the story of you and your small business, whether you're a personal trainer, a fashion stylist or a life coach. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Your personal brand should reflect consistent colours, personality, style and values and your shoot should represent the day in your life in a way that resonates with your ideal client.

Build the know, like and trust factor

The more familiar people are with you the more they feel they know you. You will attract like-minded people or ideal clients who gravitate towards you because of you stand for or who you are. 

Why choose me to take your branding photos?

As well as being an experienced portrait photographer, my background is in marketing. I started my marketing career 20 years ago for a corporate media company and have a solid knowledge of brand marketing. I have worked on many websites, created 3 of my own and have a recent digital marketing qualification with the CIM (Chartered Institute of Marketing) - so I understand what sort of images work well online.

Personal stylist and fashion boutique owner, Marsha, needed a selection of images showing how she would style different outfits that season. Images were created for social media and her website. We headed to London for the shoot to give the images a colourful, urban feel.

View Marsha's website here

Fitness instructor, Anna, was setting up her business as a group exercise and personal trainer in Tooting, London. She needed a portrait of her in branded clothing and a selection of photos showing her training groups and individuals. Her brand has since developed to focus on women-only but I loved creating the images (which included men) for her original website.

Empathetic, warm, on-brand images for Coaching After Loss. Items and clothing which co-ordinated with the brand palette were carefully chosen to give the images a cohesive feel.

View her website here

Image usage is considered when we're planning the shoot. That way we can make sure we shoot images in the right shape for what you need them for, such as web banners or social media feed. You will also receive all the images in both high resolution (suitable for printing) and low resolution (ready to use online). 

With a branding shoot, it's important to start by nailing down the brief. I send you a pre-shoot questionnaire that will help to clarify your goals and requirements and I set up a Pinterest board which we use as a mood board to share ideas. Once they're completed, I'll have a clear understanding of where you're at and your goals for the session. We'll then start getting a shot list together, considering locations and gathering props and other people to take part (as needed).

What to wear?

As a rule, the images of you should work for your market and expresses your personality and strengths. Think about how you want to come across. You want to look like ‘you’ but in the way you want ‘others’ to see you in your role. And so to show up on your social media feed looking the part, you may need to buy a few on-brand items to wear and to photograph. Any excuse to go shopping!

To book a branding shoot, you'll need to pay a session fee / deposit to secure the booking.

The session fee is priced from £145 - £195 depending on location / travel.

The session fee includes:

• Pre-shoot consultation
• Mood board on Pinterest to share ideas
• Flexible shoot - up to 3 hours
• Up to 500 images taken
• Multiple outfit changes
• My time selecting and retouching your best shots (approx. 60)
• Private, online gallery
• Mix of images (headshots, fillers, behind-the-scenes) as required
• High & low res digital files

The session fee does not include any images. Images are purchased in a collections, once you have seen your gallery.