What is personal brand photography?
Personal Branding photography is the creation of images that tells the story behind your personal brand or small business. Whether you're a therapist, personal trainer or stylist, the images are created to show the person behind the business as well as the product or service they offer. The images should reflect consistent colours, personality, style and values and represent a day in the life of your business.
Why are personal brand images important?
There is a marketing concept called the know, like and trust factor. It’s based on the belief that people buy from people they know like and trust. Whether you realise it or not, it’s the foundation to almost any business relationships. Potential clients need to know you exist and what you’re all about. Do you seem like someone they can connect with? Can you meet their needs?
One of the most useful things you can do as a business is to keep showing up. With a bank of authentic, personal brand images, you can easily keep showing up on your social media feed, and feel confident that the images reflect you, and your business in a positive light that resonates with your ideal clients.
How can I help you?
I have worked in various marketing roles in corporate companies, small companies and have run my own business for eight years. I have a recently digital marketing qualification from the CIM and I know the type of images that work well online.
I’m passionate about helping small business owners up their game with personal brand photography! It’s all of my favourite things rolled into one.
If you’re looking for authentic, story-telling images (without the cliché shots) then you’re in the right place. This page contains details about What to Consider, Prices, a Booking Form & FAQs.
Book a consultation today!
Passionate about her work, award-winning mobile therapist Hayley, wanted images which reflect what she does and the warmth, care and attention she shows to each and every one of her clients. home-sancturary.com
Personal stylist and fashion boutique owner, Marsha, needed a selection of images to show her clients how she would style different outfits together. Images were created for social media and her website. We headed to London for the shoot to give the images a colourful, urban feel. stylesignatureboutique.co.uk
Passionate fitness instructor, Anna, was setting up her business as a group exercise and personal trainer in London. As well as portraits, she needed behind the scenes shots showing her training groups and individuals. Her brand has since developed to focus on women-only but I loved creating the images (which included men) for her original website. wearefitattitude.com
With a branding shoot, you'll need to consider these things before you get started:
I’ll send you a pre-shoot questionnaire that will help to clarify your goals and requirements and will set up a Pinterest board for a mood board to share ideas. Once they’ve been completed, we'll have a clear understanding of where you're at and your goals for the session. Then it's time to get a shot list together, consider locations and bring all the elements together to create a shoot that means business!
Your headshot should work for your market and expresses your personality and strengths. Think about how you want to come across. You want to look like ‘you’ but in the way you want ‘others’ to see you in your role.
Read my blog post How to Prepare for your Professional Headshot in 7 Easy Tips for more on this
It depends how may images you need and how long you'll use them for. Most of my clients choose the Classic package as it provides enough variety to use on different media for months / years to come.
But if you're not sure, I recommend choosing the Mini package and you can always upgrade if you need to.
Retouching means editing an image for small details.
Distractions such as stray hairs and temporary blemishes are removed so that the focus is on your expression. Retouching is subtle, it serves to complement the image, not to change how you look.
You will look like you but on a really good day!
Images are also optimised for brightness, colour and contrast to bring out the best in them.
Heavy retouching e.g. tattoo removal, adding hair, softening deep creases is also available for £35 per hour.
The first thing that (almost) everyone says when we start a shoot is "I hate having my photo taken", so don't worry you are not alone! Here are a few helpful tips to help you feel confident and relaxed:
Firstly, try to visualise the photo shoot going really well and imagine how good you’ll feel when you can upload your flattering new headshot as your new profile image.
Secondly, take a look at my blog post How to Prepare for your Professional Headshot in 7 Easy Steps which includes ideas for getting prepared beforehand and combating nerves on the day of / during the shoot.
Thirdly, I am very relaxed when I'm taking the photos and helping you to feel the same way is one of my superpowers. My goal is for relaxed, authentic photos and I'll take lots of shots (up to 100 in 30 minutes) so there will be plenty of images to choose from.
And finally, if there’s anything specific about the photo session or the end results that you feel concerned about, we can discuss this before the session to put your mind at rest.
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